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Home / Hedge / A Letter from Our Founder, Andy Daniels

A Letter from Our Founder, Andy Daniels

Dear Ag Community Member,

After growing up in Missouri surrounded by agriculture, I got started as a commercial grain merchandiser and then entered the futures and options arena in the late 80’s. I live and breathe these markets and have for decades. I trade them with my own money every day.

I know ags and the ag markets. And as you know very well, times are changing. These are not your father’s markets anymore, or even the markets of 10 years ago. What used to work then, often won’t work now. If he wants to prosper, or perhaps even survive, the 21st century farmer needs to evolve to be better at everything he has done before, plus he needs to have a few extra tricks up his sleeve to stay ahead.

I’ve been in the brokerage business for decades, and I wanted to build a separate, special group focused exclusively on helping farmers to prosper. The Daniels ag marketing team represents the best we have to offer the ag world. Our ag market consultants are hand-picked, and I am proud of how they help those in the agriculture community every day.

Here are the 7 Service Principles that guide us as we work with you:

  1. Listen First
  2. Talk Straight
  3. Manage Risk
  4. Demonstrate Respect
  5. Clarify Expectations
  6. Create Transparency
  7. Deliver Results

Work with us and I am confident you’ll see our service principles in action. Daniels ag marketing offers an experience unlike all the others. We’ve spoken with virtually every side of the ag community and have heard the good stories and the bad. From this we’ve been able to determine what works and what doesn’t. With us, you’ll get the perfect mix of information, support, and trading expertise, while still having the flexibility to make the best decisions for you and your operation.

I personally welcome you on board and wish you a prosperous future.

Best Regards,

Andy Daniels
Andy Daniels

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Our flexible approach to marketing allows all players in this diverse industry to develop an ag marketing plan on their terms. There is no such thing as a cookie cutter ag marketing plan. Every producer’s plan varies based on several factors.

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Risk Disclosure

The StoneX Group Inc. group of companies provides financial services worldwide through its subsidiaries, including physical commodities, securities, exchange-traded and over-the-counter derivatives, risk management, global payments and foreign exchange products in accordance with applicable law in the jurisdictions where services are provided. References to over-the-counter (“OTC”) products or swaps are made on behalf of StoneX Markets LLC (“SXM”), a member of the National Futures Association (“NFA”) and provisionally registered with the U.S. Commodity Futures Trading Commission (“CFTC”) as a swap dealer. SXM’s products are designed only for individuals or firms who qualify under CFTC rules as an ‘Eligible Contract Participant’ (“ECP”) and who have been accepted as customers of SXM. StoneX Financial Inc. (“SFI”) is a member of FINRA/NFA/SIPC and registered with the MSRB. SFI does business as Daniels Trading/Top Third/Futures Online. SFI is registered with the U.S. Securities and Exchange Commission (“SEC”) as a Broker-Dealer and with the CFTC as a Futures Commission Merchant and Commodity Trading Adviser. References to securities trading are made on behalf of the BD Division of SFI and are intended only for an audience of institutional clients as defined by FINRA Rule 4512(c). References to exchange-traded futures and options are made on behalf of the FCM Division of SFI.

Trading swaps and over-the-counter derivatives, exchange-traded derivatives and options and securities involves substantial risk and is not suitable for all investors. The information herein is not a recommendation to trade nor investment research or an offer to buy or sell any derivative or security. It does not take into account your particular investment objectives, financial situation or needs and does not create a binding obligation on any of the StoneX group of companies to enter into any transaction with you. You are advised to perform an independent investigation of any transaction to determine whether any transaction is suitable for you. No part of this material may be copied, photocopied or duplicated in any form by any means or redistributed without the prior written consent of StoneX Group Inc.

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