"Effective, timely communication is essential. That's why I make it my mission to keep Daniels Trading on the leading edge of interactive technology. Whether it's through our web site or one of our e-newsletters, I strive to ensure our customers have access to the information they want...when they want it."
– Adam M. Nicholson
Vice President - Marketing
Adam M. Nicholson
Adam M. Nicholson is the Vice President of Marketing at Daniels Trading. He oversees all of the company’s creative and web development projects, executes media planning and buying, and works directly with Ken Packard to establish and implement marketing initiatives. Additionally, Adam plays a key administrative role in the development and management of the company’s proprietary CRM software.
After growing up in suburban Dayton, OH, Adam moved to New York City to attend New York University’s Leonard N. Stern School of Business, where he graduated with a degree in Finance and Marketing in 2002. Upon graduation, Adam moved to south Florida to work for an innovative custom shoe manufacturer and retailer named Otabo. While working at Otabo, Adam gained experience in nearly all aspects of the business, from managing accounting and payroll, to overseeing marketing and operations at Otabo’s first retail store.
Adam’s profession in the futures industry began in 2004 when he accepted a position with Daniels Trading as Interactive Marketing Administrator. With his initial role centered on Internet marketing, Adam successfully implemented an enhanced online search engine marketing plan. This included a search engine optimization-focused overhaul of the company’s web site and the development of several pay-per-click campaigns. After “learning the ropes” of financial marketing through these first projects, Adam began to take a more active role in the company’s general marketing strategy. Adam became a vice president in 2006.
Among his outside interests, Adam enjoys tasting wine and creative cuisine with his wife, Jordan. He also enjoys fitness, travel and music. He is a regular blood donor and community volunteer.
